Saturday, 12 August 2017

Screenshots of our brief layout




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Homework week 2.1



The objective was to show a headline that will engage the viewer in wanting to be interested in our topic at hand (Foreign Drivers in NZ)

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Foreign drivers Vector drawings

Some of the illustrations for our reverse brief. Refined over the last four weeks so most of these are the finals.














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Foregin Drivers

https://www.ipetitions.com/petition/foreign-drivers-to-sit-new-zealand-drivers-licence

25 lives lost in 2016 due to foreign drivers




That the House pass legislation requiring any visitor to New Zealand who is issued with a visa for a period longer than 3 months, and who wishes to drive a vehicle while in the country, be required to sit a full New Zealand driver’s licence test and be issued with a New Zealand Driver’s Licence.

Source: https://www.ipetitions.com/petition/foreign-drivers-to-sit-new-zealand-drivers-licence


http://www.adweek.com/creativity/sprint-turned-wrecked-car-mangled-emoji-dont-text-and-drive-sculpture-171219/

















Creative Brief Draft


VISUAL BRIEF (formative) The Visual Brief is used to clarify the following 7 points before Assignment 2. The narrative should provide an actionable brief that should ‘speak for itself’ (i.e. be understood by a designer with no knowledge of the course assignment). The Visual Brief should prioritise a communication approach which embraces a clear functional aesthetic (i.e. content is the key): •

Audience Profile:
Phillip is from California newly married, has only been driving for 1 year in California. He is super excited as he is celebrating his honeymoon in New Zealand by road tripping around New Zealand in a caravan.

Situation/Context:
Phillip from California is new to our country. He is a confident driver in his own country and thinks he will adapt to the rules as they arise.

Insight:
Interestingly, while Phillip has organised his visa to enter NZ, accommodation for his trip and planned how he will travel, he hasn’t read the road code/laws surrounding driving in NZ.

Need:
Phillip needs a simple way to be shown the importance of knowing the road rules without putting his self confidence down.

Provocation:
How might we make understanding the road rules/risk of driving a simple and important process of Phillips pre arrival planning into New Zealand?

Response:
There is a website (http://www.drivesafe.org.nz/) that can help Phillip understand our road code much more. There is also good tips on iconic areas around New Zealand Phillip might want to travel to.
Digital/brochure/poster


‘5 Ways to Well-being’:
This has a potential to allow Philip to Keep learning before his arrival to New Zealand.
Take notice of New Zealand's high statistics of overseas drivers accidents.
Connect in not contributing to these statistics or increasing these numbers.
How many people visit New Zealand each year? More than three million international tourists visit New Zealand each year. That’s more than half our entire population arriving over 12 months, although most visit between November and March. There are 1.7 million people expected between November and March in 2015/16.
2 How many crashes do overseas drivers have? In 2014 overseas drivers were ‘involved’ in (but not necessarily ‘at-fault’ in1 ) 16 fatal crashes and 536 injury crashes. In the same year there were 268 fatal crashes on New Zealand roads in total, and over 8600 injury crashes.

3 Do visiting drivers have higher crash rates than local drivers? Over the last five years (2010-2014), there have been an average of 13.6 fatal crashes per year where an overseas licence holder was ‘at fault’. Over the same period the average number of fatal crashes in total on our roads per year was 274. It’s not known exactly how much driving international visitors do while they are here, which would allow a calculation of crash rates per kilometre driven, but overseas licence holders have been ‘involved’ in 5.7 percent of fatal and injury crashes on our roads from 2010-2014.

4 Has there been an increase in crashes involving visitors in recent times? No. The numbers of crashes ‘involving’ overseas licence holders has stayed relatively constant or decreased over the last 10 years. At the same time the number of international visitors coming to New Zealand has increased by about 30 percent. From 2005-2009 the average number of fatal crashes where an overseas driver was ‘at fault’ was 13.8 per year. From 2010-2014 the average was 13.6. From 2005-2009 the average number of injury crashes where an overseas driver was ‘at fault’ was 428.6 per year. From 2010-2014 the average number of injury crashes was 402.6.

5 Are the crash rates the same all over the country? Generally regions with high tourist numbers and smaller local populations have greater proportions of crashes ‘involving’ overseas licence holders. Auckland has by far the highest number of crashes ‘involving’ overseas licence holders but they only make up five percent of crashes in the region overall. In contrast, between 21-38 percent of all crashes in the Westland, Mackenzie, Queenstown-Lakes, Southland and Kaikoura regions ‘involve’ an overseas licence holder.

6 What countries have the most visitors involved in crashes? In 2014 the six countries that had the most visitors ‘involved’ in crashes were (in order from most to least): Australia, Germany, UK, China, India, and the USA. A large proportion of our visitors come from these countries. Over the last ten years, Australian and UK visitors have been the groups ‘involved’ in the greatest number of crashes annually, so while driving on a different side of the road may be a factor in some crashes, it is clearly not the only factor.

7 Are all the overseas licence holders involved in crashes tourists? The majority are, but about 22 percent of the overseas licence holders ‘involved’ in a crash are immigrants or students still legally using a licence from their home country. Drivers from many other nations can drive in New Zealand for up to a year before needing to convert to a New Zealand licence.

8 What types of crashes are overseas licence holders most involved in? About a third of ‘at fault’ overseas licence holders in crashes failed to adapt to New Zealand conditions or rules. Crashes will often have multiple factors involved in them and the four other most common factors for ‘at fault’ overseas licence holders are losing control and running off the road (35 percent), failing to give way or stop (29 percent), not seeing another party (19 percent), and inattention or distraction (17 percent). Failing to keep left was a factor for five percent of ‘at fault’ overseas licence holders. Crashes ‘involving’ local drivers have the same four most common factors, with losing control (28 percent), failing to give way or stop (25 percent), inattention or distraction (22 percent) and not seeing another party (21 percent).

9 Where do the crashes happen? 58 percent of crashes ‘involving’ overseas licence holders are on the open road but the pattern varies markedly between regions. For the West Coast and Southern regions about 90 percent of crashes are on the open road. The figure for Wellington and Auckland is 34 percent.


2014 fatal crashes ‘involved’: New Zealanders (268), overseas licence holders (16). » 2014 injury crashes ‘involved’: New Zealanders (8600),

overseas licence holders (536). » Number of overseas drivers ‘involved’ in crashes fell from 597 in 2004 to 564 in 2014. » Westland has the highest proportion of crashes ‘involving’ overseas drivers

(38%), then MacKenzie District (27%) and Queenstown Lakes (25%). » Licence holders from

Australia were the overseas drivers most commonly ‘involved’ in crashes from 2010 to 2014 (353), then Germany (285), UK (271), China (226), India (215), and the USA (193).


Source: http://www.saferjourneys.govt.nz/assets/Uploads/summary-of-crash-statistics.pdf



Source: http://www.transportationgroup.nz/Subgroups/NZMUGS/2015-Conference/Presentations/31_150911_Chan_KIM_CrashPatterns.pdf




















Issue:
- Foreign drivers having different road rules
- Coming to New Zealand with the confidence of driving on our roads will be easy.
- Accessibility to driving on our roads compared to Nz road users.

Insight:
- After interviewing 5 people from overseas, they did not read the road code before coming to New Zealand.
Provocation:
- How might we make understanding the road rules and risk of driving a simple, important process of Lucas pre arrival planning into New Zealand?


- How might we give visitors access to a simplified road code. to see the differences and push the dangerous.

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Screenshots of our brief layout